đź’ˇ Why list your products on ShopFully?
ShopFully is the European leader in Drive-to-Store marketing. Rather than focusing purely on e-commerce conversions, ShopFully is designed to bridge the omnichannel gap by turning online browsing into physical store visits. By distributing your digital catalogs on platforms like Tiendeo, DoveConviene, and PromoQui, you influence consumers exactly when they are planning their local shopping.
đź“Ť Hyperlocal Proximity Targeting
ShopFully uses advanced geolocation to display your offers only to shoppers
within a specific radius of your physical stores, ensuring ad spend is
focused on a reachable local audience.
📱 Paper-to-Digital Transition
Digitize your traditional paper circulars. ShopFully transforms static
PDFs into interactive, mobile-optimized digital formats, reducing print
costs while increasing measurable engagement.
đź›’ High-Intent Consumer Base
Target "planners" at the bottom of the funnel. Users navigate ShopFully
apps specifically to search for deals and build shopping lists before
leaving the house.
đź“Š Verifiable Footfall Analytics
Move beyond clicks. Track actual, verified in-store visits generated
by your digital catalogs to get a clear view of your offline Return on
Ad Spend (ROAS).
Register with the channel
Contact the channel to know if you are eligible to display your products on their website. Fill in the Merchant application form to apply.Â
In the meantime, you can already begin the channel setup steps in Lengow so that everything is ready once your application is approved.
To display your products on any channel, check that your catalog contains the data normally required by Lengow.
Always follow the same steps to set up a generic advertising channel in Lengow, as detailed in this article.
Add a channel
Add the channel in your Lengow account.
We recommend defining a Segment within your catalogue to only configure and send the products you want to publish on this channel.
After adding this channel you will have three universes available
The goal of these structures is to transform your static product catalog into interactive, localized advertising formats.
1. Product Gallery
-Objective: To create an interactive digital catalog that acts as a digital version of a traditional paper flyer.
-How it works: It displays a selection of products along with their visuals, prices, and descriptions. Users can seamlessly navigate through the items just like in a gallery.
-Typical Use: Ideal for weekly promotional campaigns or to highlight current "flagship" products.
2. Discover
-Objective: To encourage inspiration, brand exploration, and the discovery of product categories rather than pushing a single, specific promotion.
-How it works: It utilizes "lifestyle" imagery or thematic collections (e.g., "Back to School," "Everything for the Garden"). It serves as a gateway into the brand's entire universe.
-Typical Use: Perfect for branding purposes and to engage customers who are looking to browse the overall offerings without a specific purchase in mind yet.
3. Click2Go
-Objective: To drive direct conversion (Drive-to-Store or E-commerce) by reducing the friction between viewing a product and purchasing it.
-How it works: As the name implies, every product is linked to a direct, immediate action. This can include:
Adding the item to a cart (if linked to an e-commerce website).
Creating a shopping list.
Getting GPS directions to the nearest physical store that has the product in stock (Drive-to-Store).
-Typical Use: Best utilized to maximize in-store foot traffic or to generate immediate sales for high-turnover items.
Map Categories
There is no "Categories" tab in this channel configuration; it means that category mapping is not provided by Shopfully.Â
However, for the "Discover" universe, the "Catégorie" field is required to supply your own category taxonomy, you can also use Google categories.
Complete Attributes mappingÂ
Depending on which universe you are configuring, you will need to map specific fields to organize the layout of your digital catalogs, galleries, and carousels.
1. Product Gallery
ID Gallery
A common identifier used to group products together into the same digital gallery.
Use a text string. All products that should appear together in one specific gallery must share the exact same ID value (e.g., promo-week-12).Ordre des cartes (Card Order)
This dictates the sequence of the product cards within that specific gallery.
Use a number (e.g., 1, 2, 3) to determine if the product appears first, second, or third when the user scrolls or swipes through the gallery.
2. Discover
Numéro de page (Page Number)
This determines the display order of the categories or thematic pages within the Discover experience.
Use a whole number (integer). For example, map or enter 1 for the first category page you want users to see, 2 for the second, and so on.
3. Click2Go
ID du Caroussel (Carousel ID)
A common identifier used to group products into a single, interactive swipeable carousel.
Use a text string. Similar to the Gallery ID, all products belonging to the same carousel must share this exact ID (e.g., summer-sale-carousel).Ordre des cartes (Card Order)
Determines the position of the product card within its assigned carousel.
Use a number (e.g., 1, 2, 3) to set the order in which the products appear as the user swipes through the carousel from left to right.
For more details, please follow the same steps to set up a generic advertising channel in Lengow, as detailed in this article.
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