🌍 Available for: United Kingdom | France | Germany | Spain | Italy | Netherlands |
Belgium | United States | Switzerland | +20
💡 Why sell on Google?
🌐 Reach Shoppers at the Right Moment
Google Shopping connects your products with millions of users who are actively searching for what you sell. Your listings appear right where decisions are made, and across the web.
🔍 High-Intent Traffic That Converts
With Google, you’re not just targeting browsers — you’re meeting buyers. Appear in front of customers when they’re most ready to purchase, increasing your visibility and driving qualified traffic to your store.
📢 Boost Visibility with Smart Campaigns
Take advantage of Google’s powerful advertising tools, from Performance Max to dynamic remarketing. Easily promote best-sellers, seasonal products, or new launches with campaigns optimized by Google’s AI.
Register with Google
Contact Google to know if you are eligible to sell your products through them.
To distribute your products on Google, check that your catalogue contains the data normally required by Lengow.
Contact Google
Your main contact is your Google account manager.
Useful links:
- Google Shopping - Online Products feed structure and fields definition
- Summary of attribute requirements
- My products are rejected, why?
- View your published products
- Associate your Google Adwords and Google Merchant Center accounts (especially to display images in your Adwords ads)
- Specificities regarding "Unique product identifiers" for Google Adwords
-
Shopping policies
Add the Google API channel in Lengow
Google Shopping Online Products via URL is now the recommended channel to use in Lengow. What is the difference?
If you prefer to use the Google API version, add the channel in your Lengow account and select the Google services you want to activate:
- Google Shopping
- Google Shopping Display Ads
- Google Free Listings
Unless specified, the settings we indicate are for all Google services.
Multi-countries display
Google Shopping and Display Ads services: If you display your products in multiple countries, you'll have as many Google Shopping feeds in Lengow as you need to distribute your products. Each Google Shopping feed is independent of the others and although there are similarities, requires a specific country settings.
We recommend defining a Segment within your catalogue to only configure and send the products you want to publish on this channel.
Let's get started!
Always follow the same steps to set up a channel in Lengow, as detailed in this article.
The information in the following articles focus on the settings specific to Google.Click on "Next" below to continue reading.
Field names
We chose to indicate in these guides the field technical names given by Google, for two reasons:
- They are titles, which Google will communicate to you
- These titles are common to all languages in Lengow. Whatever version of this channel you use (English, French, Spanish, Italian, ...), this guide will refer to the fields mentioned on the structure.
In Lengow, you will find the title of these fields under the name indicated by Lengow in the language of the structure: