LIA (Local Inventory Ads) is the web-to-store solution from Google.
The user is geolocated and can access your ad if he is located near your store.
He then lands on a "showcase" page hosted by Google on which he can consult your physical stocks, the store's hours and how to get there, for example.
2 required feeds are offered by Lengow for setting up product ads in stores:
- The Local Products feed: will allow you to create and complete the product sheets for your LIA ads.
- The Local Products Inventory feed: will allow you to send your store inventory data.
Note: remember to retrieve the store code (store ID) given by Google so that the stock information is correctly relayed on the "showcase" page.
1 required feed has to be managed outside Lengow:
Google My Business Locations
- Google Shopping
To sum it up