💡 Google - What's the difference between Google Shopping via API or URL?

What's the use?

Google Shopping is the platform on which traffic registered on your ads will be redirected to your website.

API and URL, what's the difference?

Historically, your data was available for Google via Lengow through URL. Since 2019, data could be send using Google API.

Google API offers to users the possibility to update inventory data every hour (price and stock) and to make available Google integration reports in your Lengow account.

In Lengow, you may chose to use Google API or Google via URL

Which guide should you read? Which version of the feed do you have in Lengow? This guide will answer these questions.

How to know your feed's version?

When creating the channel, its title includes the "API" mention when data are sent by the Google API Services feed. This term is not present for feeds making your data available via URL.

Nevertheless, you may have changed this channel's title in your Lengow account, so that, you are not able to know which method is used to send your data to Google Shopping.

Here are the differences:

You are using a Google Shopping URL feed when...

... in Lengow: ... in your Google Merchant Center
  • first step of set up is "Categories" (at the bottom of the page),
  • in the "Settings" step, first tab is "Costs".

Capture_d_e_cran_2019-04-05_a__17.38.45.png

How to display my products on Google Shopping, using an URL feed?

To set up your feed follow these steps detailed in our guide.

How to optimise my profitability with a Google Shopping URL feed?

Clicks on your Google Shopping and further sales generated will be visible in Lengow (subject to the integration of the Lengow tracker on your website or in your tag manager).

Improve your performance by following our advice.

You are using a Google Shopping API feed when...

... in Lengow: ... in your Google Merchant Center
  • the first set up step is "Services" (at the bottom of the page)

or

  • the first tab is "Login", in "Settings" step of your channel.

Capture_d_e_cran_2019-04-05_a__17.47.25.png

How to display my products on Google Shopping, using an API feed?

Please follow detailed steps in our guide !

How to optimise my profitability on Google Shopping API?

Clicks on your Google Shopping and further sales generated will be visible in Lengow (subject to the integration of the Lengow tracker on your website or in your tag manager).

Improve your performance through a Google API - Services feed by following our advices:

Clicks and leads statistics will be displayed commonly with those from Google Shopping Display Ads service, if you activated it in your account.

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