What's the use?
Google Shopping is the platform on which traffic registered on your ads will be redirected to your website.
API and URL, what's the difference?
Historically, your data was available for Google via Lengow through URL. From April 10th, 2019, data could be send using Google API.
This new method offers to users the possibility to update inventory data every hour (price and stock) and to make available Google integration reports in your Lengow account.
Starting from April 2019, only the Google API - Services feed is available for creation in Lengow. Nonetheless, it's possible that you've previously created a URL feed and would like to set it up or optimise it.
Which guide should you read? Which version of the feed do you have in Lengow? This guide will answer these questions.
How to know your feed's version?
When creating the channel, its title includes the "API" mention when data are sent by the Google API - Services feed. This term is not present for feeds making your data available via URL.
Nevertheless, you may have changed this channel's title in your Lengow account, so that, you are not able to know which method is used to send your data to Google Shopping.
Here are the differences:
You are using a Google Shopping URL feed when...
- first step of set up is "Categories" (at the bottom of the page),
- in the "Settings" step, first tab is "Costs".
In "Products" tab > "Feeds" section > "Input method" > it is written "File".
How to display my products on Google Shopping, using an URL feed?
Google Shopping via URL is not bookmarked anymore among available channels in our catalogue on the Lengow plateform.
If you are willing to open a Google Shopping URL in your Lengow account, contact the Lengow Support.
To set up your feed follow these steps detailled in our guide (only available under the pdf format).
How to optimise my profitability with a Google Shopping URL feed?
Clicks on your Google Shopping and further sales generated will be visible in Lengow (subject to the integration of the Lengow tracker on your website or in your tag manager).
Improve your performance by following our advice.
You are using a Google Shopping API feed when...
- the first set up step is "Services" (at the bottom of the page)
or
- the first tab is "Login", in "Settings" step of your channel.
In "Products" tab > "Feed" section> "Input method" > it is written "Content API".
How to display my products on Google Shopping, using an API feed?
- Google channel isn't already activated in your Lengow account
Please follow detailed steps in our guide !
- Google channel is already activated in your Lengow account
If you are using a Google Shopping URL feed, you have to migrate your catalogue to the new Google API - Services feed version in Lengow.
At first this migration is accompanied by our Support Team.
Contact us for more information.
How to optimise my profitability on Google Shopping API?
Clicks on your Google Shopping and further sales generated will be visible in Lengow (subject to the integration of the Lengow tracker on your website or in your tag manager).
Improve your performance through a Google API - Services feed by following our advices:
- Read article "Improve my performance"
- Lire l'article "Optimise your Google Shopping catalogue for better results"
Clicks and leads statistics will be displayed commonly with those from Google Shopping Display Ads service, if you activated it in your account.
