AI Content

- Title and Description

If you are using content created using Generative AI in your titles or descriptions, Google requires sending it in the "structured_title" and/or "structured_description" attributes.

These attributes expect first the digital source type (enter "trained_algorithmic_media" for AI content) followed by the title or description, separated with a colon ( : ).

Example: 
trained_algorithmic_media:"Stride & Conquer: Original Google Men's Blue & Orange Power Shoes (Size 8)"

Note: If both the standard title/description and the "structured" versions are provided, Google will use the standard attributes.

More information from Google on the title and description

- Images

All images created using generative AI must contain meta data indicating that the image was AI-generated. 
Add to your AI images the IPTC DigitalSourceType "TrainedAlgorithmicMedia" metadata tag.

No action in Lengow is required.

More information in the Google Merchant Center Help

EPREL labelling regulations

Fill in the "certification" attribute to be compliant with the EPREL labelling regulations. 

certification(certification_authority:certification_name:certification_code)

Examples : 

For EPREL: certification(certification_authority:certification_name:certification_code)

EC:EPREL:123456

For Vehicles: certification(certification_authority:certification_name:certification_value)

ADEME:Vehicle_CO2_Class:C

If only some of your products have all sub-attributes values, you still need to use colons ( : ) as separator placeholders for the empty / non-specified sub-attribute values.

Find attribute format and requirements details in Google Merchant Center.

Note: If you aren't able to locate your product’s EPREL code and have energy efficiency information only in the form of the rating itself, you can provide all 3 energy efficiency class [energy_efficiency_class] attributes until the end of the transition period ending April 2025.