Google Shopping via URL - Integration in your Google Merchant Center

Log in to your Google Merchant Center account by visiting the following address:

Once you have logged in, visit the Products > Feeds page and then click on the "+" button.


"Mode" : On the "Primary feed name and input method" page, select the option "Scheduled fetch" and complete with the feed name.


Then, fill in the fields and select options on the "Setup" page:


Few specifications regarding options at your disposal, on this page:

"Fetch frequency" : If your catalog is daily updated, then select the "Daily" value, so that Google will update it once a day.

"File URL" : fill in here the URL link of your Google feed, which is available in the Lengow platform (see previous article).

Once all this steps are complete, the feed you registered appears below within the "Feeds" page:


Click on the feed name to change parameters.

Within the "Settings" page, please keep the "Autodetect" mode to make sure that the feed operates well.


Within the "Fetch schedule" page, amend and choose the frequency to fetch your feed.


Finally, within the "Default currency" page, select a default currency if needed.


To optimise the broadcast of your products once they are online, read our guide "Optimise products distribution".


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