Google Shopping via URL - Attributes - Variations

To manage variations, at least two attributes need to be completed:

  • "item_group_id": This field must contain the parent identifier of your products declined (identifier common to all the declensions of a product). This data is mandatory if the product is declined.
  • At least one variation criteria among: "color", "size", "material", "pattern", "age_group" and "gender".
    This data is mandatory if the product is declined on the color, the size or on another attribute. 
    For the size: The value "36/38/40/42" will be in error: it is necessary to indicate only one size by product, example: "36".
    For the color: you may include up to 3 colors, each separated by a slash ( / ), example: "Red/Green/Black"

More information in Google's documentation

Parent products must be excluded from the feed sent to Google, if your products catalogue contains any.
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