Â
đź’ˇ Why list your products on ChatGPT?
🤖 A New Way to Reach Shoppers
ChatGPT’s shopping experience helps users discover and compare products directly through AI-powered conversations — making product discovery faster, smarter, and more intuitive.
đź‘€ High Visibility Through Natural Search
Your products appear in relevant ChatGPT recommendations when users search or ask about items like yours, connecting you with highly motivated buyers.
🛍️ Boost Conversions with AI Suggestions
By integrating your product catalogue, you make your offers part of personalized, context-aware recommendations that guide shoppers to purchase.
🚀 Early Access Advantage
Be among the first to sell on this emerging channel and reach consumers through one of the most popular AI platforms in the world.
Register with the channel
Contact the channel to know if you are eligible to display your products on their website. Fill in the Merchant application form to apply.
To display your products on any channel, check that your catalogue contains the data normally required by Lengow.
Always follow the same steps to set up a channel in Lengow, as detailed in this article.
Add a channel
Add the channel in your Lengow account.
Tip: To see all available channels, select "All countries" in the filters when choosing a channel.
We recommend defining a Segment within your catalogue to only configure and send the products you want to publish on this channel.
Map Categories
There is no "Categories" tab in this channel configuration, it means that category mapping is not provided by ChatGPT.Â
However, the "product_category" field is required to supply your own category taxonomy.
Complete Attributes mapping
Major data feed requirements are available below. Read all details on attributes in this documentation provided by ChatGPT.Â
Required Attributes:
|
 |
What is expected |
| "enable_search" | Controls search visibility, lowercase 'true' or 'false', required, if 'false' item not indexed but row still validated. |
| "enable_checkout" | Controls purchase in ChatGPT, lowercase, enable_search must be 'true'; if 'true' then seller_privacy_policy and seller_tos URLs required. |
| "id" | Unique product Id, maximum 100 characters, allows A-Z a-z 0-9 - _. |
| "title" | Product title, Â maximum 150 characters, avoid ALL CAPS and promo, include key variants when useful. |
| "description" | Full product text, plain text, maximum 5000 characters, start with benefits then facts, no price/shipping. |
| "link" | Product page URL, HTTP 200, HTTPS preferred, link to PDP not search/category. |
| "product_category" | Category path, use '>' as separator, trim spaces, use canonical taxonomy. |
| "brand" | Brand name. required except media, maximum 70 characters, no symbols or marketing text. |
| "material" | Main materials, maximum 100 characters, include percent if known. |
| "weight" | Weight with unit. |
| "image_link" | Main image Url, HTTPS; JPEG/PNG; min 800 px; public; no watermarks. |
| "price" | Regular price with currency, dot for decimals. |
| "availability" | Stock status |
| "inventory_quantity" | Units available. |
| "shipping" | Shipping rules. |
| "seller_name" | Seller display name., maximum 70 characters, plain text. |
| "seller_url" | Seller homepage Url. |
| "return_policy" | Return policy text or URL. |
| "return_window" | Return window in days. |
1. Set up your special offers/sales
To set up special offers / sales, fill in the following fields:
- sale_price: the current, discount price of your products
- price: the regular price of your products
-
sale_price_effective_date: required when "sale_price" present.Â
Example: '2025-07-01/2025-07-15'.
2. Delivery time and cost
-
"shipping": enter the shipping cost. Expected format: country:region:service:price (ex: FR:-:Standard:4.90 EUR; FR:-:Express:9.90 EUR)
Use ISO 3166 country codes (e.g., FR, ES, DE).
Use ISO 4217 currency codes (e.g., EUR, USD).
If no region applies, use - (dash).
Separate multiple shipping options with ; (semicolon). - "delivery_estimate": enter the expected delivery time. This field only accepts a date, string values are not supported. Example: '2025-08-12'Â
3. Variation values
To correctly display products with variations, you need to define both the variant category (name) and its specific value using the following attributes:
-
"custom_variant1_category": Defines the type of variation.
Example: Fit_Type
Rules: Free text, the naming must remain consistent across your catalogue (e.g., always use Fit_Type for fit variations). -
"custom_variant1_option": Defines the value of that variation.
Example: Wide
Rules: The value must match the declared category meaning (e.g., if the category is Fit_Type, the option could be Slim, Regular, or Wide).
Manage your Exclusions
Configure exclusions to exclude the products you don't want to publish on this channel.
LaunchÂ
We will securely transfer your feeds to OpenAI using a mutually agreed endpoint or transfer location. This endpoint is allow-listed by OpenAI during your onboarding process. You must contact your Lengow account manager to share this endpoint.
N.B: We are currently waiting for additional information from the partner to clarify the next steps. Find here documentation provided by ChatGPT.
Edit a product file
Check our usual guidelines to edit your data.
- Edit "product data"
- Edit "offer data"
Â
Unpublish/Delete an offer
To stop advertising an offer on the channel, read our usual recommendations.
Â