Lengow Platform News

✅ Check out Lengow Product Roadmap and Vote for Ideas You Like

Our product roadmap is now available directly on the platform. Click on “What’s New” in your sidebar menu, and you’ll be able to track the status and progress of our initiatives, and vote on upcoming features to help us prioritise what matters most to you. 
Learn more about it and discover how to use it

✅ Unified Product Suite and Free Trial on NetRivals & NetMonitor 

The Lengow platform now features a unified interface, with a single side menu giving you direct access to our full suite of 4 products, and a comprehensive Help Center with all resources in one place.

As part of this update, we are progressively inviting customers using our Channel Execution solutions (NetAmplify & NetMarkets) to a 30-day exclusive free trial of our Market Intelligence solutions (NetRivals for Retailers and NetMonitor for Brands), designed to help you monitor competitors' and resellers' prices on Amazon, Google Shopping, and more.
When available, you'll be able to access it directly from your Lengow account.
Learn more

✅Import Catalogues via Native Google Cloud Platform (GCP) Connector

You can now use GCP as a main or additional source for product catalogues. This option provides secure synchronisation and scalable infrastructure, ideal for large or frequently updated datasets.
Learn more

✅Magento 2 Plugin: Now Supporting Product Bundles

Lengow plugin for Magento 2 now supports product bundles. You can publish bundled products to your sales and advertising channels, and retrieve related orders from marketplaces. Other improvements have been made, make sure to update to the latest v1.7.2 to benefit from all enhancements.
Learn more 

NetAmplify News

✅ Reddit Ads Now Supported on Lengow

This new channel gives you access to a large and highly engaged audience (73M+ daily active users), particularly valuable for brands and retailers targeting niche communities.
Reddit Ads Setup

✅ New Attributes Required for AI-Generated Content on Google 

If you use Generative AI to create titles or descriptions, Google now requires that this content be provided via two specific attributes:  "structured_title" and "structured_description". More details about setting up these attributes in your Google feeds via API or via URL.

NetMarkets News

Several major marketplaces upgraded their technology stacks this quarter. Lengow followed suit to ensure your business continuity.

✅ New Marketplace Integrations

• TikTok Shop EU: Now supported in five countries via Lengow: France, Spain, Italy, Germany and Ireland. 
  TikTok Shop Setup
• Kaufland Eastern Europe: 4 new countries in Eastern Europe supported via Lengow: Austria, Poland, Slovakia, and Czech Republic. France and Italy will open soon, you can already access the channels on Lengow to prepare your product content. 
  Learn more
• Decathlon Eastern Europe and Asia-Pacific: 9 new countries/regions supported via Lengow: Switzerland, Hungary, Romania, Australia, Thailand, Taiwan, Malaysia, Singapore, and Hong Kong.
  Separate channels per country allow you to send offers and receive order payments in local currencies, in addition to the multi-country euro channel. 
  Learn more
• Leroy Merlin Poland: A new dedicated channel in Polish złoty complements the existing multi-country channel for France, Italy, Spain, and Portugal.
• Showroomprivé Portugal: Available via the existing multi-country connector. No new feed needed, just complete market-specific attributes to expand within the Iberian region. 
   

✅ Marketplace Tech Migrations

Several major marketplaces upgraded their technology stacks this quarter. Lengow followed suit to ensure your business continuity.

• Cdiscount: All channels have been migrated from SOAP to REST API. Final deprecation date to be confirmed by Cdiscount. 
  Learn more
• Amazon: All channels have been migrated to Amazon’s new SP-API. Amazon plans to fully deprecate the old format by July 31.
  Learn more
• Fnac Darty France: Fnac Darty migrated their product catalogue management technology from Mirakl to their new Fnac Darty Seller Portal. The migration covered Fnac FR and New Darty product feeds. 
  Learn more
   

✅ Other Marketplace Updates

• Amazon: For merchants part of the Pan-European FBA Program, Amazon now requires that your Pan-EU FBA listings be made available on amazon.nl as of June 25.
• Decathlon: Changes in taxonomy and some new mandatory attributes are introduced. 
  Learn more
• Zalando: 
  - Endpoint update of the API for Zalando Fulfilment (ZFS):  No action was required for Lengow users, but custom integrations must be updated.
  - GPSR attributes: introduced EPR battery attributes and new Sustainability certificate labels. If you were using the "filter_type", "lens_type" and/or "gpsr_warnings" attributes, they must be re-mapped. 
  Learn more
• MediaMarktSaturn: Several FEAT_FRA categories were restructured as of 2 June 2025. 
  Learn more
• Galeries Lafayette: A new attribute has been introduced to replace "ATS_PRD_TAILLE_SOURCE_GL": "VIRTUAL_SIZE_PAP" is mandatory since mid-July 2025 for all clothing products. 
  Learn more
• Auchan: New mandatory attributes from June 6. 
  Learn more
• New sustainability attributes to comply with EU regulations for smartphones, tablets, TV, washing machines, etc. They must be filled on Lengow for the affected products
  - Worten: Learn more
  - Fnac Darty: Learn more
   

✅ Shopify Connector: VAT Amount Auto-Calculation for Marketplace Orders

• Our Lengow app on Shopify now adds VAT breakdown lines to marketplace orders (without changing the order amount) when not provided by the marketplace, helping you generate compliant invoices. 
  Learn more
   

✅ Shopify & Prestashop: Refund Status Synchronisation 

Latest updates to the PrestaShop plugin and Shopify connector now enable automatic refund syncing. When you process a refund on Shopify or PrestaShop, Lengow automatically sends updated refund status to the corresponding marketplace, eliminating the need for manual updates.

✅ Enhanced GMV Transparency

For customers on our Marketplace GMV plan, the consistency and transparency around GMV calculation and consumption has been improved, with real-time progress tracking against the purchased plan.
Learn more

NetRivals & NetMonitor News

✅Enhanced Data Scrapping Methods

To overcome anti-scrapping mechanisms and improve our market intelligence data quality, we are now deploying more advanced methods that simulate more human-like actions on websites, including rotating IPs, using residential IPs, real-browser simulations, automatic switching of anti-blocking solutions, and our proprietary CAPTCHA solving solution.

✅ NetRivals Dynamic Pricing Strategy Editor: New Rule & Condition for Marketplace Buy Box

New rule and condition options are now available in the Dynamic Pricing module to help you maximise Buy Box performance:

• Apply the rule "Match the Buy Box price on [Marketplace]" for any marketplace where you have active offers.
• Add the condition "If I have the Buy Box on [Marketplace]" to create even more targeted pricing strategies.
   

Learning & Support

✅ Lengow Academy Now Live

Our new Lengow Academy is live for all clients since June, providing self-paced learning resources to help you and your teams master the platform. You’ll find practical, engaging content across all Lengow products, available anytime: video tutorials, exercises on real use cases, quizzes and certifications.

Access is available on request only, and spots are limited, so don’t wait!
Request access now