How does it work?
For each order sent, your stock is decreased automatically or manually (depending on your operating) in your product catalogue.
So that the new stock is taken into account by the various channels, it is necessary that:
- Lengow retrieves the new stock when your product catalogue is imported.
- The channels recover the new stock when your outgoing catalogue is imported (in Lengow, you can view updates history and errors identified by the channel).
There is thus a period of time between the moment a customer buys a product in a marketplace and the moment the stock is updated for this product on the channels.
Here is the complete cycle of the stock of a product:
When you sell a product with very little stock on multiple marketing channels, it is possible to oversell it if several users purchase it in a short period of time.
If you cannot quickly obtain the stock on this reference, the orders that you are unable to fulfill will be cancelled. We urge you to avoid this happening!
This is bad practice towards clients and marketplaces. In addition to the dissatisfaction generated, this can greatly impact on the following of your online activity on certain channels.
To avoid this, we recommend that you set up a buffer stock. That is to say to unpublish products that come at a very low stock.
To do so:
- Go to the channel
- Create a rule on the quantity attribute of this channel (the one on which you have matched your catalogue quantity data)
- Indicate as action to Define the value "0"
- Indicate as a condition to have a quantity less than or equal to ... (define your buffer stock here)
- Choose for all products or only a selection
- Specify an application period if necessary.