Price
The following price attributes are mandatory for all products:
- "purchasable_offer..our_price..schedule..value_with_tax": selling price of your product.
If you set up a promotion, it is your strike-through price, but it may not appear as such if no recent sale was made at this price. - "purchasable_offer..currency": price currency.
- "list_price..value_with_tax": the List Price, or reference price, is the suggested retail price set by the manufacturer. You can provide a value of "0" to indicate that you do not have a List Price.
- "list_price..currency": currency of the reference price.
The following price attributes are optional:
- "purchasable_offer..minimum_seller_allowed_price..schedule..value_with_tax" and "purchasable_offer..maximum_seller_allowed_price..schedule..value_with_tax": Minimum and maximum sale price authorized by the seller.
- "purchasable_offer..start_at.value" and "purchasable_offer..end_at.value": Allow you to set a validity date for the current offer.
Promotions
Fill in the following fields in Lengow to display your promotional offers on Amazon:
- "purchasable_offer..discounted_price..schedule..value_with_tax": discounted price of your product.
- "purchasable_offer..discounted_price..schedule..start_at": the date on which your special offer begins. Format: yyyy-mm-dd. Example: 2025-05-24
- "purchasable_offer..discounted_price..schedule..end_at": the date on which your special offer ends. Format: yyyy-mm-dd. Example: 2025-05-30
Offer data cannot be cleared by sending an "empty" value through Lengow. To end a promotion before its scheduled finish, set both the start and end dates in the past. You can remove these dates once the promotion is stopped on Amazon.
Amazon special discounts
The following Amazon deals and discounts cannot be managed via API and must therefore be set up in Amazon Seller Central:
- Prime exclusive discounts: badge activation in Seller Central > "Advertising" > "Prime Exclusive Discounts".
- Lightning deals: to create and schedule in Seller Central > "Advertising" > "Deals".
- Coupons: to create, budget and manage in Seller Central > "Advertising" > "Coupons".