Please note that offer data cannot be cleared by sending an "empty" value through Lengow; it must therefore be replaced with another value.
Amazon Buy Box
Lengow's advice to win the Buy Box:
- Check out our dedicated masterclass!
(Log in to the Help Center to access this content) - Article on Lengow's blog: Why owning the Amazon Buy Box matters
Quantity
In the "fulfillment_availability..quantity" attribute, enter the stock quantity of the product.
Leave the attribute empty for parent products and for FBA items (fulfillment).
If you are selling across several countries, the quantity of a single SKU must be the same for all countries in a region (e.g. Europe). If you wish to send different quantities depending on the country, follow our advice in this FAQ article.
However, you don’t need to send the same product list to each country - you can choose which products to list per Amazon country feed.
Batteries and Hazardous Materials
These attributes are required by Amazon:
- "supplier_declared_dg_hz_regulation..value": If the product is a dangerous good, hazardous material, substance, or waste subject to specific regulations regarding transportation, storage, and/or disposal, select an item from the list of valid values. Otherwise, select "Not applicable".
- "batteries_required..value": Select "yes" if the item requires battery power (or if the item itself is a battery) or "no" if it does not. Note that an internal rechargeable battery is also considered a battery.
EPR requirements for batteries
As part of the EU Extended Producer Responsibility (EPR) obligations for batteries, merchants selling batteries or products containing batteries must provide their EPR registration numbers in Amazon Seller Central:
- To sell in Germany, Ireland, Belgium, Sweden, Poland and the Netherlands: Submit registration numbers via Account Health;
- To sell in France: Submit batteries registration numbers on Compliance information for Extended Producer Responsibility (EPR).
More information in this Amazon documentation
GPSR
Read our dedicated FAQ article: How to comply with the General Product Safety Regulation (GPSR)
HTML
HTML is not supported by Amazon on your product listings, except for line breaks (</br>). For more information, see Product detail page rules.
Improve your product listings
Once your products are published, follow Amazon's advice to boost your sales:
- Add A+ Content to enrich your product's texts and visuals;
- Follow their Product image recommendations;
- Read their recommandations to enhance your product pages;
- Create your own Amazon brand store.