Amazon Buy Box
Lengow's advice to win the Buy Box:
- Check out our dedicated masterclass!
(Log in to the Help Center to access this content) - Article on Lengow's blog: Why owning the Amazon Buy Box matters
Quantity
In the "Inventory..Quantity" attribute, enter the stock of the product.
Leave the attribute blank for parent products and for FBA items (fulfillment).
Note: If you are selling across several countries, the quantity of a single SKU must be the same for all countries (Europe and USA).
HTML
HTML is not supported by Amazon on your product listings, except for line breaks (</br>). For more information, see Product detail page rules.
Improve your product listings
Once your products are published, follow Amazon's advice to boost your sales:
- Add A+ Content to enrich your product's texts and visuals;
- Read their recommandations to enhance your product pages;
- Create your own Amazon brand store.
