🌍 Available for : France | Germany | Italy | Netherlands | Spain | UK | USA | Australia | Canada | Japan | +7
💡 Why sell on Amazon?
🌍 The World’s Largest Online Marketplace
Amazon offers unmatched global reach, with hundreds of millions of active customers across multiple countries. Selling on Amazon gives your brand access to a trusted and high-traffic ecosystem built for scale.
🛒 Sell Where Customers Already Shop
From everyday essentials to premium products, shoppers turn to Amazon for everything. With powerful search visibility and built-in trust, your products are shown to a ready-to-buy audience.
📈 Expand Internationally with Ease
Sell across Europe, North America, and beyond — with localized marketplaces, language support, and fulfillment solutions to help you scale globally without operational complexity.
Register with Amazon
You must register as a professional seller to sell your products on Amazon (see links in the next paragraph).
Note: You may only connect to the Amazon Marketplace (Amazon Seller) through Lengow, not to Amazon Vendor.
To distribute your products on Amazon, check that your catalogue contains the data normally required by Lengow.
Also make sure that your Product IDs (provided to Amazon in the SKU attribute) do not contain any spaces.
Contact Amazon
To register as a professional on Amazon, refer to the accurate country you want to publish your products on:
Australia, Belgium, Canada, France, Germany, Italy, Ireland, Japan, Mexico, Netherlands, Poland, Saudi Arabia, Spain, Sweden, UK, United Arab Emirates, USA.
New Lengow customers can benefit from an Amazon account manager provided they use the following registration links:
| Merchant's country of origin | Amazon registration link |
| UK | https://sell.amazon.co.uk/?ld=rpussoa-ascpn-5bece808 |
| FR | https://sell.amazon.fr/?Id=rpussoa-ascpn-5bece808 |
| ES | https://sell.amazon.es/?Id=rpussoa-ascpn-5bece808 |
| DE | https://sell.amazon.de/?Id=rpussoa-ascpn-5bece808 |
| IT | https://sell.amazon.it/?Id=rpussoa-ascpn-5bece808 |
To reach Amazon Support, do it through your Amazon pro account.
Only some Amazon accounts have a dedicated account manager.
Add the Amazon channel in Lengow
Add the Amazon channel of your target country in your Lengow account.
We recommend defining a Segment within your catalogue to only configure and send the products you want to publish on this channel.
There are two types of channels available for Amazon, both using the Amazon SP-API technology:
- Amazon: this is the standard Amazon feed. It enables to create and update your product sheets on Amazon. You have to use this channel if your products do not exist in the Amazon catalogue.
- Listing loader: enables to sell products that already exist in the Amazon catalogue. You cannot create new product detail pages using this channel. More info on Amazon's website here!
If you have a European Amazon account and if you want to sell your products in several countries, Lengow recommends you to add an Amazon channel for each country in Lengow.
Note: If you wish to sell your products in a country which is not available in Lengow, please contact our Support Team.
Let's get started!
Always follow the same steps to set up a channel in Lengow, as detailed in this article.
The information in the following articles focus on the settings specific to Amazon.
Click on "Next" below to continue reading.