Applicable products: Netmarkets

Amazon Listing Loader

How to access it?
> When adding a new channel, select the Amazon channel of your target country.
> Click on "Amazon (Marketplace)"
> Select "Listing Loader"

Listing Loader offers an easy and simple way to upload your inventory on Amazon.

It enables you to provide only the offers attributes (or listing attributes) instead of product attributes, which are required when creating the product ad on Amazon.

If you are listing items that are already in Amazon's catalog which means it has an ASIN (internal Amazon reference), you can use the Listing Loader feed from Lengow.

Update frequency: this feed is sent every hour to Amazon.

For products that do not exist in Amazon's catalogue, first add those products to the catalogue using the classic Amazon feed in Lengow.

Main attributes configuration

These instructions are valid for the SP API version of the Amazon Listing Loader channel.

The following attributes are mandatory and must be filled in to send your offers for products already published on Amazon:

  • "sku": Enter the unique identifier for the product, which must be unique for each product listed.

  • "item_name..value": Enter the title of the product.
  • "fulfillment_availability..fulfillment_channel_code": Select "DEFAULT" for Merchant-fulfilled products, or the appropriate fulfillment center if you are using FBA (ex: "AMAZON_EU" for Europe).

  • "fulfillment_availability..quantity": Enter the stock quantity of the product. Leave this attribute empty for the products fulfilled by Amazon (FBA).

  • "purchasable_offer..our_price..schedule..value_with_tax": Enter the price of the product including tax.
  • "purchasable_offer..currency": Select the currency of the price. Ex: EUR
  • "condition_type..value": Select the condition of the product. Ex: New
  • "merchant_shipping_group..value": Indicate here the shipping template to use for each product. To use the default Amazon shipping template, enter the value "legacy-template-id". More details in this article: "How to find your Shipping Template ID".

  • "merchant_suggested_asin..value": Enter the ASIN code (internal Amazon reference) of your products if you have it in your catalogue.
     For all products, you must provide either the ASIN here or/and the EAN in "externally_assigned_product_identifier.value".
  • "externally_assigned_product_identifier.value": Enter the product's external ID, usually its EAN code. Optional if you're already providing the ASIN.
  • "externally_assigned_product_identifier.type": If you are providing the product's external ID, enter here its type. Ex: EAN

Parent products must be excluded from the feed sent to Amazon through the Listing Loader channel, if your catalogue contains any.

If you wish to set up promotions, fill in these 3 attributes, which are mutually dependent:

  • "purchasable_offer..discounted_price..schedule..value_with_tax": promotional price, including tax.
  • "purchasable_offer..discounted_price..schedule..start_at": the date on which your special offer begins. Format: yyyy-mm-dd
  • "purchasable_offer..discounted_price..schedule..end_at": the date on which your special offer ends.Format: yyyy-mm-dd
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