Choosing to use the "EAN matching" method allows you to map and therefore directly link your offers (your prices and stock, retrieved from your catalogue data) to products already existing on the marketplace, created by other sellers or by yourself.
This saves you from having to create a product file which would require more settings (adding a description, images, titles, etc...).
✅ On Lengow, only certain channels require to complete the category mapping. For example, it is not necessary for Mirakl marketplaces.
✅ Additional prerequisites are specific to each channel. For example, mandatory attributes must be completed (marked by a red asterisk *).
Note: EAN matching is different from an integrator switch. If you already created your own products on the marketplace and are now sending them through Lengow, this is not EAN matching, as you remain the creator of the product content. You should thus continue to provide the same data as previously (SKU, title, description, etc.).
Find below the marketplaces who accept to receive offers via an "EAN matching" setting, and their technical requirements in Lengow:
- Allegro
- Amazon
- Bol.com
- Bricomarché (Mirakl)
- But (Mirakl)
- Cdiscount
- Conforama (Mirakl)
- Decathlon (Mirakl)
- El Corte Inglés (Mirakl)
- Fnac / Darty (Mirakl)
- Galeries Lafayette (Mirakl)
- Greenweez (Mirakl)
- home24 (Mirakl)
- INNO (Mirakl)
- Jardiland / Gamm vert (Mirakl)
- Kaufland.de
- La Poste (Mirakl)
- Leclerc (Mirakl)
- Leroy Merlin (Mirakl)
- La Redoute (Mirakl)
- Maisons du Monde (Mirakl)
- Manor (Mirakl)
- MediaMarktSaturn (Mirakl)
- PC Componentes (Mirakl)
- Pixmania (Mirakl)
- Rakuten France
- Rue du Commerce (Mirakl)
- Spareka
- Truffaut (Mirakl)
- Ubaldi (Mirakl)
- Vente-unique (Mirakl)
- Vertbaudet (Mirakl)
- Worten (Mirakl)
- XXXLutz (Mirakl)
- Yoox (Mirakl)
- Zalando
If EAN matching is not mentioned in a marketplace guide, it means we don't have specific information the subject. Don't hesitate to contact your marketplace account manager.